Yesterday was April Fools day and like anybody else – I love a good prank.

So… I thought how funny it would be to write a post about Obama banning Creative Real Estate Investing.

And in reality – the idea is probably not too far fetched with as many new laws regarding flipping.  Fact is, many real estate investors fear the government and that it will continue to impose new guidelines for us to be able to do business flipping houses and doing creative real estate deals.

And in all reality, most real estate investors are ethical and are looking for honest ways to improve their business.  It’s the one bad apple that ruins the bunch mentality.

Anyway…

Back to my post – I’ve received a mixture of hate mail as well in addition to people saying – that was a good prank.

And the truth is – I want to have fun.

There’s too many other real estate investor sites with guys with suits and ties (no offense – just not my thing) talking about all of these different strategies.

In other words – it’s all business.

And I’m sorry – but that’s not me.  And that’s not you either.

Here’s what I mean…

No one likes to talk business 100% of the time.

Recently, I went to a internet marketing conference and there was a few guys I was hoping to meet and strike up a conversation about business and traffic creation.

I walked a little closer and both guys with drink in hand we’re carrying on conversation, laughing and joking.

As I walked up to the guys, I realized something – they were there to kick back, to hang out.

They didn’t want to talk about Internet Marketing, Real Estate Investing, or anything business.  They wanted to talk about their kids, tell Tiger jokes, talk about a wild night with a woman, and enjoy the moment.

In other words – they’re people just like you and I who like to just kick it.

And my little prank was my way to have a little laugh with you.

If you look at my real estate investing videos,you can see I enjoy a good laugh.

There was no harm intended and no ill will toward anyone.  Just wanted to let the guard down and have a little fun.

There’s a lesson here too-

While I did get a few hate mail letters, most was positive and people thinking it was funny – but the important thing is -

They read my message.

Think about it.

My open rate on that one email nearly doubled from my previous open rates.

Typically, I get around a 17-20% open rate from my emails-  which is pretty good.

(The open rate is how many people actually open the emails I send out which is really easy to track in aweber.)

On this message my open rate after 1 day was 36%

My subject line did all of the talking – “Obama Bans Creative Real Estate“.

People had to open it out of curiosity.

The best open rate I ever had was 61% for an promotion I was doing with my friend Mark Evans DM.

The subject line said – “This guy really pisses me off”

So, keep in mind what you’re writing for your subject lines.  It’s what makes them send the message to the trash or open.

Ok – in wrapping this up -

The moral of the story here is -  My goal for this site is to share with you real world real estate investing tips that you can use and apply to your business and not in a real estate guru type fashion.

I want to be able to carry on a conversation with you, joke around with you, and get to know you more than just a real estate guy giving you info on how to make money.

Next – even though you may ruffle a few feathers in the process, look at it this was – They’re reading your message.  And what can you create that can cause a little stir, a little curiosity that people have to know more.

Remember – people love drama.  That’s why the tabloids sell so much.

And don’t get overly worried about what people may think – you’ll have some hate on you while others think your great.

Have a great weekend.