How Desperate Becomes a Real Estate Investor’s Best Friend.

You could say that I don’t fall in love with all the various real estate techniques that are available. See, they are only tools. For example, preforeclosures, lease options, and other buzzwords for real estate techniques are not the end all be all method to making money in real estate. They are awesome techniques to say the least, however there is one common factor among all real estate transactions regardless of the technique that you use. It’s what I call the Desperation Factor.

Some call it motivation; I like to refer to it as being desperate. Desperation or motivation should be your number one best friend while you are constantly looking at deals with an opportunistic strategy.

So, don’t fall in love with the way you do the deal, focus more off your energy into the seller’s motivations and how you can tailor make a solution that’s a win-win for you and them. If it means signing an option agreement allowing you to market their house or if it means that you’re bailing them out of a preforeclosure status, regardless focus on your seller.

All to often, I hear people focusing on the technique and that’s the wrong focus. In case you didn’t know, I’ll let you in on a little secret:

The seller doesn’t give a rat’s rear as to how you solve his problem! All that matters is that the pain associated from owning the problem house is gone.

Now, I must confess rarely are houses the source of the problem. Every once in a while, you’ll run up on a house problem, but in 99.9% of the time you’ll see Owner Problems. While the owner is the problem with most potential real estate deals, you’ve got to convey a message that says:

It’s not your fault.

Here’s what I mean by that. If you fail to give the owner an out, then your just separating yourself from their side. You’ve got to let them have an out. Therefore, let them have the excuses about the house or their ex-husband, all the while you know that deep down the problem stems from the owner and their decisions they’ve made in the past.

I’ll be backin a few days to tell you more about what makes one a candidate for being motivated or as I like to call it Desperate.

Until then,

Derek