Marketing Lesson From My Recent Visit To Victoria Secret

You may be wondering, “What does real estate investing have to do with the lingerie store Victoria Secrets?”

Well, you can learn more than you think if you simply learn to take what is successful from other businesses and be able to apply it directly to your business, even a lingerie store. Let me explain…

My wife, Laura, shops at Victoria Secrets occasionally and it’s actually the one store I enjoy going to and encourage wholeheartedly. Anyway, we always shop at the local store in Florence and upon checking out they always ask my wife and I, “would you like to apply for a VS credit card?”

…Uhh? No is always our response.

However, two weeks ago we were shopping at a mall in Huntsville, so we strolled in the Victoria Secrets store, so Laura could use her gift card. Immediately, upon glancing the store I noticed the benefit-oriented posters throughout the store as VS has started carrying hair products and they were heavily promoting these products with all their in store signage.

Upon, checking out, the sales associate asked my wife, “Would you like to be a part of the VS angel club?”

Nice…

Totally different from the normal “would you like to apply for a credit card?”

My wife responds with “What’s that?” I was even intrigued at this point.

The sales associate proceeds, “When you fill out for a VS credit card, you will be a VS angel member and you get discounts and free panties mailed to you ever month.”
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Told Ya So

Don’t you hate those people that say ‘I told you so’?

Well, look at this article from USA today, as it discusses the same problem that I addressed in the free report that I recently posted.

Here’s the story for you to read:

Click Here for story

I’ll be posting some new articles this week, so keep your eyes open…

Derek